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$ cat apt-plus.json

title: APT+

category: design

client: Ford Motor Company

date: Nov 22, 2021

stack:UX/UI DesignData VisualizationProcess Optimization

APT+
APT+ gallery image 1
APT+ gallery image 2
APT+ gallery image 3

Project Overview

Ford APT+ is an end-to-end solution focused on streamlining manufacturing workflows by improving the accuracy and efficiency of time studies. These studies, previously slow and error-prone, cost Ford millions of dollars annually in wasted effort. My goal with APT+ was to design and implement a precision-driven, scalable system that eliminated inefficiencies and enabled data-driven decision-making—ultimately saving Ford approximately $1M per plant each year.

Situation

Overview

Ford's manufacturing processes heavily rely on time studies to identify bottlenecks and optimize production lines. However, existing approaches were:

Labor-Intensive

Manual tracking led to frequent errors.

Slow and Costly

Collecting and interpreting data took too long, directly impacting production efficiency.

Data Silos

Lack of integrated systems made it difficult to draw insights from collected information.

Task

Overview

The objective was clear: build an intelligent, user-centric platform to conduct time studies more efficiently and accurately. Key goals included:

Reduce Manual Errors

through automated data collection and analysis.

Enhance Data Transparency

by centralizing results in a scalable system.

Enable Data-Driven Decision-Making

so stakeholders could act on real-time insights.

Action

1. Overview

I led the design and engineering strategy, collaborating with project managers, software engineers, and researchers to:

2. Identify Bottlenecks

Conducted field research to pinpoint the most time-consuming or error-prone tasks in existing processes.

3. Rapid Prototyping & Iteration

Created proof-of-concept solutions in close coordination with stakeholders, then refined these prototypes based on real-world feedback.

4. Automation & Accuracy

Integrated data capture tools and algorithms to reduce human error, streamline data entry, and highlight critical insights for faster decision-making.

5. Cross-Functional Alignment

Worked with engineering, design, and business units to ensure the final solution met broader operational goals, including cost reduction and user adoption.

Result

Saved Approximately $1M/Year per Plant

By reducing manual errors and expediting time studies, each facility saw significant cost savings.

Increased Efficiency & Accuracy

Automated workflows cut the overall time spent on data collection and validation, boosting productivity on the assembly line.

Provided Scalable Insights

A centralized data platform allowed decision-makers to track performance metrics in real time and roll out process improvements across multiple plants.