User Research
Conducted research to understand the needs of Starbucks employees and customers in a spatial computing context.
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Design Engineering
Gaia
Starbucks aimed to transform data analytics into practical, experiential contexts through spatial computing, enhancing store operations, design, and training using AR/VR technology. As the Lead UX/UI Designer and Unity3D Developer, I was tasked with crafting user-friendly interfaces for advanced spatial computing systems and developing AR/VR applications integrated into Starbucks' environment.
Client
Starbucks Corporation
Date
Dec 30, 2022
Category
Design Engineering
Services
Experience Design / XR Development / Interactive Media
Action
Design
Designed wireframes and prototypes using Figma, focusing on intuitive and accessible interfaces.
Development
Developed AR/VR applications using Unity3D, ensuring seamless integration with Starbucks' systems.
Testing
Conducted usability testing with employees and customers to refine the applications.
Collaboration
Worked with cross-functional teams to align digital solutions with operational needs.
Result
The Gaia project successfully enhanced operational efficiency and customer experience, setting new benchmarks in retail technology. My contributions in design and development created a more engaging, intuitive, and immersive retail environment, advancing Starbucks' vision for a digitally integrated future.