I’m a creative director, designer, and storyteller who likes to make the idea real.
My foundation is brand and entertainment: I directed digital creative work across all Knitting Factory venues and subsidiaries, connecting identity, campaigns, and live-event experiences. Today I lead Wizzo Labs, the parent company behind Wizzo, an AI mentor product, and Playfold, an interactive-experiences product. I move from concept and visual direction through prototyping and implementation, using AI, code, and real-time 3D as part of the creative toolkit.
Horror and thrillers. Metal and industrial music. Modern art, brutalist forms, and stories you can step into.
Experience
Selected professional experience
Brand and entertainment leadership sits alongside product, immersive, and technical work. These summaries describe my roles and scope; confidential employer materials remain private.
Public professional experience
Knitting Factory Entertainment
Creative Director / August 2008 - January 2016
Public professional summary
Creative direction for live entertainment
Directed digital creative projects and managed teams across all Knitting Factory venues and subsidiaries, unifying brand identity, visual storytelling, and promotional standards across web, campaign, and event experiences. Redesigned the ticketing platform and supporting digital experiences while coordinating event visuals and interactive assets for live productions.
Public professional summary based on resume-provided information. Detailed campaign materials, operational data, and proprietary assets are not published.
Public professional experience
POWER Engineers
Front-End Web Developer / June 2020 - October 2021
Public professional summary
Spatial storytelling and experience design
Led design and frontend development of GeoVoice, a web and VR platform for spatial storytelling. Built responsive interfaces and high-fidelity prototypes for geospatial and data-rich tools across web, AR, and VR, translating infrastructure data for non-technical stakeholders.
Design engineering
Public professional summary based on the approved résumé. The GeoVoice case study contains the existing public project materials.
Confidential employment evidence
Astrocade
UGC Engineer / November 2025 - April 2026
Production AI game-quality operations
Supported production quality and publishing operations for an AI-powered game creation platform. Worked across UGC review, human evaluation, QA operations, creator feedback, documentation, and cross-functional issue resolution. Detailed interfaces, policies, datasets, evaluation methods, metrics, and operational procedures are confidential.
Human-in-the-loop AIEvaluation and calibrationModeration and QAOperational UXCreator systems
High-level employment summary only. Internal interfaces, review policies, datasets, metrics, taxonomies, and implementation details are withheld.
Approved public experience
Snorkel AI
AI Expert Contributor / April 2025 - October 2025
Approved public contribution
Approved public contribution
Authored and validated original, high-difficulty, graduate-level exam-style problems; assessed AI-generated responses; identified reasoning flaws; and refined model outputs. Contributed to proprietary datasets used for LLM fine-tuning, benchmarking, and reinforcement learning.
LLM and model evaluationTraining data and annotationPrompt engineeringEvaluation and calibrationHuman-in-the-loop AI
Employer-approved public contribution summary. Project names, customer identities, model names, prompts, dataset examples, annotation guidelines, evaluation rubrics, internal systems, and performance metrics are withheld.
Confidential employment evidence
Ford Motor Company
Unity Developer / October 2021 - March 2022
Production manufacturing system
Developed a production Unity3D and WebGL system for manufacturing time studies, operational analytics, and stakeholder review. Translated complex manufacturing workflows into interactive tooling used in production environments. Specific interfaces, factory data, plant details, implementation methods, and unapproved metrics are confidential.
Production system. Internal interfaces, manufacturing data, plant details, implementation methods, and unapproved performance or financial metrics are withheld.
Confidential employment evidence
Starbucks
Lead UX/UI Designer III / March 2022 - December 2022
Emerging technology prototypes
Designed exploratory mobile, Unity, and speech-to-text prototypes within an emerging technology team. The work tested spatial learning, retail operations, accessibility, and high-noise communication concepts through research, prototyping, and usability evaluation. These were experiments and prototypes, not production systems. Specific interfaces, pilot materials, participant evidence, metrics, and internal project names are confidential.
XR and spatial computingVoice interactionAccessibilityPrototypingOperational UX
Exploratory prototypes, not production deployments. Internal project names, interfaces, pilot materials, participant evidence, metrics, and implementation details are withheld.
Education
Education
Master of Design, Experience Design
San José State University / May 2025
Bachelor of Science, Games, Interactive Media & Mobile Technology
Boise State University / May 2020
Public practice
Talks & panels
Selected talks and panels extending project work into shared industry conversations.
Panelist
Futures Summit 2025
The Rise of Synthetic AI Companions: Promise or Peril
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